Mastering Law Firm SEO

Sit back while we do the heavy lifting

Our SEO specialists support determined lawyers like you in capturing top search engine positions and gathering more qualified leads. We focus on maximizing your online visibility through detailed onsite optimization, crafting persuasive content that resonates with your audience, and establishing authority with strategic link and citation building.

Exceptional Results




Fast Setup


Personalized Approach


Excellent Communication


Transparent Results


Outshine Your Competitors. Attract More Clients. Grow Your Practice.

Maximize your ROI and let clients come to you

Think about how good it would feel if you never had to worry about attracting leads.

That’s what a good law firm SEO agency can do for you. Our personalized, always-on marketing team delivers consistent, high-quality leads to hundreds of law firms. No matter where you are.

Lawyers love us because we’re obsessed with detail and love to win.

  • Have you just started your own practice?
  • Maybe you’ve tried to DIY SEO or have worked with another agency and experienced lacklustre results.
  • Or perhaps you’ve seen competitors climb the search rankings and want to cement your place at the top.

Whatever stage you’re in, we’ll meet you there and grow together.

Legal Marketing 360

SEO without the Smoke and Mirrors

We’re a law firm marketing agency focused on driving results for our clients. We deliver a proven roadmap for success, so you can see your rankings increase, traffic skyrocket, and leads grow.

Our team of digital marketing professionals use the top tools and technical SEO strategies to get your law firm where you want to be.

Why SEO?

When people need legal guidance, they start with a search engine. That’s where a strong SEO campaign comes into play — it can make your firm the obvious choice for those seeking help. Imagine a strategy that doesn’t just draw eyes to your website but also turns visitors into loyal clients who believe in your expertise.

A No-Nonsense SEO Campaign Made Specifically for Law Firms

Be prepared for the influx of leads you’ll get when you invest in SEO


Many agencies will promise you the world. But the truth is, a lot of them don’t live up to their promises.

At JurisPage, we pride ourselves on not only delivering a unique and exceptional service, but on how communicative we are along the way.

Our SEO campaigns deliver results — the proof is in the pudding. We’ll make sure you get the return on investment you (and we) expect from law firm SEO. But what we won’t do is make false promises and throw jargon at you.

Treat us like an in-house marketing time. We’ll deliver real, measurable results you can understand. And when you want to chat, we’re always available.

A Tried-and-True SEO Strategy Tailor-Made for Your Law Firm

Onsite SEO

Onsite optimization is the process of making your website more search engine friendly by optimizing your website’s architecture, content, and code.

Using our meticulous technical SEO process, we optimize your website’s content, metadata, speed, URL structure, and architecture to make it irresistible to search engines.

Local SEO with Google Business Profile

When searching for attorneys, clients scour their local market. In the last five years, searches for “attorney near me” have exploded in frequency and popularity.

We provide local SEO services for law firms. With our help, you’ll gain premium placement on Google Maps, and in the local search results, by building and correcting your firm’s citations, branding and optimizing your Google Business Profile (formerly Google My Business), and supporting your firm to attract five-star reviews.

Account Management

JurisPage assigns an account manager to every client. Their sole job is building and fostering a cooperative relationship with you. They’ll be in touch with you frequently and are always available to chat.


We track and report important key metrics that actually matter via Google Analytics, Google Search Console, and other tools.

Content Creation

Content marketing is a crucial part of law firm SEO, and we’re experts at it. We plan, write, edit, and publish search engine optimized blogs, practice area pages, FAQs, and website copy that actually converts.

Google Service Management

JurisPage’s specialists manage all of your Google accounts, making sure they’re optimized accordingly. This includes your Google Analytics, Google Business Profile, Google Tag Manager, and Google Search Console properties.

Website Design Capabilities

JurisPage is home to some of the best law firm website designers in the biz. Our award-winning website designs drive real business results, elevate your brand, and are expertly crafted to convert visitors into sales prospects.

Don’t take our word for it.

Hear directly from just a few of our many happy clients over the years. We can also provide referrals from firms in your area upon request.

“The team at JurisPage are the best in the business. If you don’t hire them to help your business, the competition will!”

– Michael Oykhman

“Uptime JurisPage is a clear winner for law firms looking to build a fresh, clean, professional website.”

– Yasin Almadani

Frequently Asked Questions

Learn More About JurisPage Elevate™ And Our SEO Services

Ranking on Google isn’t just about appearing anywhere in search results — it’s about showing up where it counts.

You might naturally rank for general terms like “legal advice” that don’t specifically drive leads. However, with SEO, you can intentionally target high-conversion keywords like “family lawyer in [city]” that are more likely to bring in clients.

The top 3 search results capture the majority of clicks, dramatically increasing the likelihood of converting visitors into clients. Law firm SEO strategically optimizes your site content, builds valuable backlinks, and targets precise keywords to achieve higher rankings and attract more qualified leads. If you’re not within the top rankings, you’re missing out on significant business opportunities, directly affecting your firm’s visibility and potential revenue.

Each month, your dedicated SEO specialist actively manages and refines your campaign to boost performance.

Here’s what we focus on:

  • On-Page Optimization: We fine-tune the content and structure of your website to improve its relevance and readability.
  • Google Business Profile Optimization: We enhance your business profile to boost visibility and local search rankings.
  • Competitor Research: We analyze your competitors’ strategies to find ways to stand out and advance your position.
  • Link Building and Citation Building: We develop your site’s authority by acquiring high-quality links and citations from reputable sources.
  • Content Marketing: Our team produces engaging, legally accurate content tailored to attract and convert your target audience.

We take a proactive approach, continuously searching for new opportunities to increase your visibility and lead generation.

Each month, you’ll receive a detailed report outlining the activities performed, insights into what’s working and what isn’t, and our strategic plan for the next month. Our goal is to keep you well-informed and adapt our strategies to meet the evolving needs of your firm.

Typically, the initial results from your SEO campaign can be seen within 3 to 6 months. By the 6-month mark, you’ll see substantial visibility improvements and an uptick in lead generation. As you approach the end of the first year, these efforts are likely to have a significant positive impact on your bottom line.

However, the speed and extent of these results can vary, influenced by factors such as:

  • The competitiveness of your practice area and location
  • The condition of your website
  • Ongoing changes in search engine algorithms

Remember that SEO is not a one-time effort but a continuous process. Even after achieving success in the first year, it’s important to maintain and adapt your SEO efforts.

Search engine algorithms are always changing, and proactive adjustments to your SEO strategies are essential to sustain and build upon your earlier results. Over time, your ROI will compound, reflecting the ongoing benefits of your sustained efforts.

Due to the ever-changing nature of search engine optimization, no marketing agency should guarantee results. However, we are confident in our team’s effectiveness and work.

Our clients typically experience significant improvements in traffic, rankings, and lead generation. For concrete examples of what we’ve achieved, check out the success stories on our website, where you’ll see our impact on numerous law firms.

If you’re curious about how we can enhance your firm’s online presence, feel free to contact us for a free consultation — it’s your opportunity to learn how our targeted strategies can attract a steady stream of potential clients to your firm.

There are two main types of search results: Organic and paid. If a new competitor is showing up at the top of the search results quickly, they might be using paid ads. These ads appear above the organic results and offer immediate visibility, although they do come at a cost.

Alternatively, they could be investing heavily in their SEO strategy to boost their organic search presence.

At our firm, we specialize in both SEO and PPC (Pay-Per-Click) advertising. This dual approach allows us to help you compete effectively in both areas so that you can meet any competition head-on and maintain your visibility in search results.

Choosing our agency means partnering with a team that brings over 30 years of combined experience in SEO.

Our approach is tried and true, focusing on developing high-quality content and amplifying its reach. We don’t just rely on generic strategies; our approach is data-backed and personalized. We take the time to understand your firm, your location, your ideal client base, and your unique brand voice. As our relationship progresses, we tailor our strategies to align seamlessly with your expertise and how you conduct business.

Every piece of content we create is written by legal marketing experts, so you’ll only ever receive content that is informed, accurate, and effective.

Our goal is simple: make your law firm the answer to the questions your prospective clients are asking on Google. With our depth of experience and legal marketing expertise, we know how to position your law firm to provide the right answers to the most pressing queries of your potential clients.

Yes! You will receive personalized service from a dedicated specialist and an account manager, who will be your primary contact. You will also have access to the entire team working on your campaign. A real person who is elbows deep in your account will answer your phone calls and help guide you along your growth journey.

Almost every practice area could benefit from SEO to various degrees. Personal injury, family law, employment law, criminal defense, immigration, and estate planning lawyers are the practice areas we find get the most out of SEO and law firm marketing services in general.

People use search engines to look for lawyers — that includes practice areas that are more niche, like mergers and acquisitions.

But consumers are more likely to use Google to search for, say, a personal injury lawyer or family law firm than an M&A law firm.