Uptime JurisPage Legal Marketing 360®

Frequently Asked Questions

Frequently Asked Questions

Learn More About Our JurisPage Legal Marketing 360® Package and Our Digital Marketing Services

Most websites will rank for some keywords without actively trying. That said, they usually rank poorly for a variety of keywords that may not be optimal.

SEO is the process of website optimization, link building, and researching and creating content to rank for specific queries that prospective clients are typing into Google, which will convert into leads.

And the goal isn’t just to rank — it’s to rank highly. Almost all clicks go to the top 3 search results. And if you’re not on the front page, you’re unlikely to get any clicks at all.

If your law firm isn’t showing up on the first page of Google, the chances of any prospective clients finding you are low. And because 96% of people take to the internet to find legal help, that’s a ton of potential leads you don’t want to miss out on.

A good SEO campaign can make your law firm more visible online, increasing website and traffic, leads, and ultimately conversions.

There are many tasks that your SEO specialist is performing for your campaign each month. No matter what package you are on, your SEO specialist will be monitoring the performance of your campaign and optimizing accordingly. Optimizations can include but are not limited to; on-page optimization, Google Business Profile optimization, competitor research, link building, citation building, and content marketing (including legal copywriting).

We take a proactive approach to our SEO services. We will adjust our strategy each month if needed in order to improve performance. Furthermore, we always strive to be proactive; your SEO specialist is always looking for new opportunities to help drive more leads.

Finally, we include a detailed performance report each month that includes all the items that our team has completed, what’s working and not working, and what our strategy is for the upcoming month.

There are two main types of search results: Organic and paid. If a new competitor is already showing up at the top of Google, they’re likely paying for ads.

Or, they’re working with SEO specialists (like us).

Typically, you can expect to start seeing results within 3-6 months of launching your SEO campaign. By 6 months, you should begin to see significant visibility gains and noticeable lead growth. By 12 months, your campaign will likely be sailing along with a significant impact on your bottom line. Results then begin to compound, and you’ll continue to see growth as time goes on.

You can help to expedite your growth journey by adding more SEO entitlements to your package. For more information about adding SEO entitlements, please speak with your SEO specialist.

If you go to an auction, you intend to outbid competitors for merchandise that you want. The same goes for PPC bidding.

A PPC bid, which is a core feature of Google Ads, is a bid placed in a pay-per-click auction for a specific keyword to secure placement at the top of Google’s search results. Businesses bid on keywords and keyword groups that are relevant to their business in an attempt to secure ad space.

PPC management involves overseeing and managing your law firm’s ad spend. A PPC specialist will strategize ways to increase leads while minimizing your overall expenditure.

Among other things, PPC management involves:

  • Keyword analysis: Discovering and targeting new and specific keywords.
  • Monitoring: Analyzing reports to discover which search queries are most often used and which are performing well in order to optimize current and future campaigns.
  • A/B testing: PPC specialists run similar yet distinct ads against each other in what is known as an A/B test. We test text, graphics, and other display variables to maximize ROI.
  • Negative match: Filtering out search queries and users that don’t convert using data gathered over time. This involves removing certain keywords and even geographic areas to optimize ad spend.

If you have a dedicated PPC specialist managing your ad spend, then increasing your budget will typically generate more leads.

Google’s Local Service Ads are pay-per-lead, meaning you only pay if a client directly contacts you through the ad.

Your ads will appear at the top of Google, above organic and traditional Google Ads, and only to prospective clients in your local area searching for your services.

Businesses must pass a somewhat cumbersome screening process to be included, but it’s typically well worth it.

We recommend almost everyone starts at a minimum of $2,000 per month on ad spend. Depending on the competitiveness of your market, however, this could possibly be a lot more.

It is very tough in the legal industry to generate a great ROI with paid social ads. We focus on tangible results, which are typically driven through Google Ads.

Because of the fluid and ever-changing nature of search engine optimization, any agency that guarantees results is full of empty promises.

What we can tell you is that our campaigns perform. And they perform well. View our success stories to see the results we’ve achieved for many law firms over the years.

Digital marketing for law firms is all that we do. We’ve fine-tuned the art of marketing in the legal industry, and we’re proud of the results we’ve achieved.

View our success stories to see for yourself!

Yes! You will receive personalized service from a dedicated specialist who will be your primary contact. You will also have access to the entire team working on your campaign. A real person who is elbows deep in your account will answer your phone calls and help guide you along your growth journey.

Our contracts are month-to-month. We don’t trap our customers into 6 or 12-month contracts, we believe you will stay with us because we are excellent at what we do!