Immigration Desk
+100 Monthly Sales-Qualified Leads from PPC
+100
Monthly Sales-Qualified Leads
Google Ads
Lead Source
1999
Firm Founded
Immigration Law
Practice Area
The Challenge
Immigration Desk is an established immigration law firm with 25+ years of experience. The challenge: immigration law is intensely competitive in paid search, with high CPCs and broad queries that attract a lot of unqualified traffic. The firm needed a Google Ads strategy that would generate genuinely qualified leads - people actively seeking immigration legal services - not just clicks.
Our Solution
JurisPage built a segmented Google Ads architecture with dedicated landing pages for each major immigration service type - family petitions, work visas, deportation defense, naturalization, and asylum. Each campaign used tightly themed ad groups with exact-match and phrase-match keywords. Landing pages were built to qualify visitors and convert serious inquiries. Aggressive negative keyword lists prevented budget waste on irrelevant searches.
The Results
Immigration Desk went from inconsistent digital lead flow to generating over 100 monthly sales-qualified leads through Google Ads alone. Attorney Anu Gupta reports closing more clients than ever before, with a lead quality that her team can work with - people who have a real immigration need and are ready to hire.
“I'm Closing More Clients Than Ever”
Anu Gupta
Attorney, Immigration Desk
Services Used in This Campaign
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